Chevrolet | SSR
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What is the history of the Chevrolet SSR?
The Chevrolet SSR (Super Sport Roadster) was a retractable hardtop convertible pickup truck manufactured by Chevrolet between 2003 and 2006. The truck was based on the long-wheelbase Chevrolet TrailBlazer EXT's platform, and featured "retro" styling and a steel retractable hardtop designed by ASC. The production model was based on the SuperSport Roadster concept car shown at the 2000 Detroit Auto Show. An early-production SSR was the pace car for the 2003 Indianapolis 500 auto race.
The 2004 model sold below expectations with under 9,000 sales at US$42,000 each. Citing a 301-day supply of SSRs, General Motors in December of that year announced five weeks of layoffs at Lansing Craft Centre, the factory that made the SSR. On November 21, 2005, GM announced that it would close the Craft Centre in mid-2006, spelling the end for the SSR. The final SSR, a unique black-on-silver model (Highest VIN 1BCES14H06B124112), was built on March 17, 2006. Analysts estimate that 24,150 SSRs were produced in total. Of the total production, 24,112 were available for sale to the public.